Audience Analysis: Belmont, Red Sox-Yankees score gains for Fox Sports
Sovereignty’s rematch against Journalism helped drive a 5% viewership increase for the Belmont Stakes on Saturday afternoon. Fox and FS1 combined for 3.83 million viewers for the race segment, which is the best of Fox’s three Belmont races since acquiring rights prior to the 2023 event. The race las...
AUSL game gets Brand Innovation Summit rolling
Athletes Unlimited Softball League and Commissioner Kim Ng hosted a group of over 100 BIS attendees at Parkway Bank Sports Complex near O’Hare Airport on Tuesday evening to kick off the conference. The festive atmosphere started on the bus ride over, with a pregame playlist pumping people up that in...
NBA Finals Game 2 audience drops 29%
ABC drew just 8.76 million viewers for the Thunder’s dominant win on Sunday over the Pacers in NBA Finals Game 2, down 29% from Celtics-Mavericks last year. Excluding the pandemic Game 2 of the Lakers-Heat NBA Finals in 2020 (6.61 million on a Friday night in October), Thunder-Pacers is the least-wa...
TNT Sports draws big gains for French Open finales
TNT Sports’ debut at Roland-Garros wrapped up with one of the best men’s finals over the last decade and the best women’s final since 2016 -- helping drive a 25% year-over-year audience gain for the entire tourney.
WCWS finale sees record NCAA softball audience
Texas’ dominating win over Texas Tech in the deciding Game 3 of the Women’s College World Series delivered the most-watched NCAA softball game on record.
Stanley Cup Final Game 1 audience on TNT/truTV down from recent years
The Oilers’ 4-3 OT Game 1 win over the Panthers on Wednesday night drew 2.42 million viewers, a figure among the lower Stanley Cup Final openers in recent years. Game 1 is down 22% from 3.16 million for the same matchup on ABC last year (a Saturday night), and down 12% from 2.75 million for Golden K...
French Open heads toward finish with TNT up
TNT averaged 292,000 viewers over its first eight days of coverage of the French Open, which has been for 12-plus hours each day. That figure includes matches on truTV that were simulcasting those TNT matches, but whiparound coverage provided separately on truTV is not included. TNT/truTV’s average ...
UFL audience down in Year 2 -- both in-person, on TV
Attendance was down 5% and TV viewership declined by 20% in the UFL’s second regular season after the USFL-XFL merger, a tough result for a property that hoped to demonstrate momentum after a respectable 2024.
SBJ Marketing: Google Pixel, GEICO grab heavy exposure during NBA, NHL playoffs
SBJ Marketing: Google Pixel, GEICO grab heavy exposure during NBA, NHL playoffs
Which brands are getting the most impressions while advertising during NBA, NHL postseasons?
The NHL and NBA postseasons bring a ton of opportunities for brands to get their messaging in front of fans. So which companies have had the most impressions?